As you know, SkinDeep Naturals is a small business. We make our products to order, creating quality small-batch skin care products. We use local products when possible—even bee products from bees kept on our property. We love being an Internet business and getting the products we care about to people all over the country. But we also support and promote shopping local. That’s why we wanted to talk about the importance of shopping local in this week’s blog post.
While the general consumer trend is to find more and more items at big box stores, there has also been a call to support local business rising from various voices. Things like Small Business Saturday (following Black Friday) was started by American Express to promote shopping at small businesses when you do your holiday shopping.
Even Forbes published a recent article on the importance of shopping at small, local businesses. Author Nicole Leinbach-Reyhle points out a number of misconceptions that keep people from shopping at local stores. One thing she reminds readers is that a small business will most likely go out of their way to get you something that is out of stock. A local business wants you to be their customer, so they will often go out of their way to help you. Excellent customer service is a big benefit of shopping locally.
Leinbach-Reyle also points out that local businesses often have a better and more surprising selection than a big box store and they are more likely to give back to your community. Shopping at local businesses keeps money in your local economy and helps the business owner maintain their livelihood. But there are also many benefits to shopping local to you, the consumer, like the Forbes article points out.
At SkinDeep Naturals, we are thankful that the Internet allows us sell our products far and wide. But our local customers have a special place in our hearts. For more information on our small-batch, locally made products, contact us at SkinDeep Naturals today.